Silver Cross first began designing transport for babies back in 1877. It all began when engineer and inventor William Wilson combined his ideas for an innovative spring suspension system with a handy reversible hood, and invented the modern pram. It was truly revolutionary, and was duly patented followed by over 30 more design patents filed in his prolific lifetime. Royal approval in the 1900s ensured a special place for Silver Cross in the nation’s heart. Since the very first Silver Cross pram, every new idea, every smart design, every improvement in manufacturing, every single change has been a response to the changing needs of parents, babies and children.